Why Your Business Needs Merch

2 min readFeb 2, 2023
Photo by Fallon Michael on Unsplash

Swag, or promotional merchandise, can be an effective marketing tool for businesses. There are several reasons why a business might benefit from using swag:

  1. Brand awareness: Swag items, such as t-shirts, hats, and bags, can serve as walking billboards for your business, helping to increase brand awareness and visibility.
  2. Building customer loyalty: Giving away swag to customers can help to build loyalty and goodwill towards your business.
  3. Networking: Swag can also be used as a conversation starter and networking tool at events such as trade shows, conferences, and networking events.
  4. Cost-effective: Swag can be a cost-effective way to promote your business, as it can be produced and distributed at a relatively low cost.
  5. Employee morale: Giving your employees swag can help to improve morale and make them feel valued.

Overall, swag can be a powerful and versatile marketing tool that can help to increase brand awareness, build customer loyalty, and promote your business in a cost-effective way.

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INFJ. Former tour manager. Geek. Soccer. Co-Founder of Mouth Off Network. Host of the Onward and Upward podcast. Freelance writer and digital media guy.