France won the World Cup last week and once the game was over, the first thing I did was check Twitter and Instagram. I wanted to see what people were saying about the game.
I did this while watching the players celebrate on the field. Once they were done, they went into the locker room to no doubt celebrate some more.
That’s when the broadcast ended on TV.
I was reading more tweets on Twitter when I got a push notification on my iPhone saying Paul Pogba had gone live on Instagram. I tapped on the notification and immediately saw Pogba dancing and singing in the locker room with his fellow countrymen.
We were getting a first-hand look inside the locker room of the 2018 World Cup Champions from the team itself.
There were no camera crews from Fox (who held the broadcast rightist the United States), no media, no outsiders, and not even family members. It was just the team, coaching staff, and training staff.
The first thing I thought of was “Wow! This is the power of social media”.
I’m sure Pogba isn’t the first player to broadcast live from a championship locker room but it still intrigued me.
We’ve seen first-hand footage from conflict areas where we probably wouldn’t have had any footage if it weren’t for our smartphones and social media.
In today’s day and age, anyone can go Live anywhere there is a cellular or wifi connection. It isn’t reserved for Verified users, anyone can do it and that is what makes social media so interesting.
And while I’ve complained about what social media can do to a person’s mental health, we’ve also seen the benefits from it. The way it brings people together and how it has changed many lives over the past 10+ years.
I’m very excited to see what else it can bring to our daily lives in the next few years.