It might seem that the Ball family popped out of nowhere and essentially, they did. They were virtually unknown just a few years ago and now, everyone (even the haters) knows the whole family.
LaVar Ball might be loud, abrasive, and annoying but he’s also a great marketer. He knows how to leverage the spotlight and the right moment(s) to promote the Big Baller Brand.
One of the smartest things they did was release a reality show at the height of their fame and taking a page from Gary Vaynerchuk’s book, they released it on Facebook Watch.
With the binge streaming culture we are living in, people want their content on demand whenever they want, wherever they want. With Facebook TV, they can check all of those requirements.
As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users so those people can watch the show when it’s released every Sunday in the comfort of their own home, on their lunch break, or at the gym.
No need to sign up for a new account. No new apps to download. And no struggling to find out where to find the new episodes.
Very much like Lonzo Ball producing and releasing his own signature shoe, they didn’t need to pitch some over the hill tv executive who is clueless about the Ball family’s influence on millennials. They didn’t need to hire a 30 person production crew to follow them around town. And more importantly, they didn’t have to worry about having it released on a channel that millennials didn’t watch.
With 22 episodes released as of this writing, it doesn’t appear that the show is slowing down especially with all of the buzz and controversy surrounding the family. They aren’t the new Kardashians just yet but it seems like they are headed down the same path that was paved before them.